No.16

Overland Cars

Location: Portland, OR
Date illuminated: February 2, 2017
Layers: 2

The Overland Automobile was a significant player in the early automotive industry. Established by John North (J.N.) Willys in 1908 in Toledo, Ohio, the Willys-Overland Motor Company aimed to produce affordable and reliable vehicles under the Overland brand. The brand's vehicles gained popularity for their practicality and affordability, appealing to a wide range of consumers.

During World War I, the company's production of military vehicles, including the Willys MB that later evolved into the Jeep, further solidified its reputation. Despite facing challenges during the Great Depression, Willys-Overland managed to survive and evolve. The brand transitioned to Willys-Overland in 1912, reflecting the prominence of the Willys family.

Eventually, the company merged with Kaiser Corporation in 1953, leading to the formation of Willys Motors, Inc., and later Kaiser Jeep Corporation. The brand's lasting legacy is most notably embodied by the enduring and iconic Jeep brand, which originated from Overland's wartime success.

Overland-Pacific-Inc-in-Portland-Oregon-1918
1915-1916-Overland-Model-83

Model 83, produced between 1915 and 1916.