No.22

True Reformer Building

Location: Washington, D.C.
Date illuminated: May 6, 2017
Layers: 3

Presented by DC Funk Parade
Special thanks to Quince Imaging

Layered History

This is a palimpsest - a ghost sign that shows multiple worn ads painted on top of each other. This specific sign nicknamed 'True Reformer Building' has three discernable layers we were able to revive. Learn more below.

Layer 1 —

Coca-Cola

Layer 2 —

 Coca-Cola 

Layer 3 —

Duke Ellington

Building

Built 1903

True Reformer

The True Reformer Building, built in 1903 in Washington, D.C., is an architectural masterpiece with a rich history. It was primarily founded, operated, and utilized by the localm Black community and holds a deep significance as a central gathering point. The building was designed by the pioneering Black architect John Anderson Lankford and served as the headquarters for the United Order of True Reformers, established by William Washington Browne in 1881. It played a vital role in advancing self-sufficiency, economic progress, and social equity by offering essential services such as insurance, banking, and employment support.

Apart from its practical functions, the True Reformer Building emerged as a dynamic center for cultural, social, and political activities, symbolizing unity and resilience. It hosted meetings, educational initiatives, and civil rights events, showcasing the determination of the local Black community to create their own spaces for empowerment and community development in an era marked by racial segregation and prejudice. Today, recognized as a designated historic site and listed on the National Register of Historic Places, it serves as a poignant reminder of the enduring strength and cultural legacy of the Black community. The True Reformer Building underscores the profound impact of having an institution deeply rooted in local history and aspirations.

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West Facade

Coca-Cola

The hand-painted Coca-Cola advertisements that were once prominent in cities offer a fascinating glimpse into the brand's early marketing history. These signs were crafted with great care and skill by expert painters, displaying Coca-Cola's iconic logo and slogans on various outdoor surfaces. As time passed, exposure to the elements lent these ads a weathered and nostalgic charm, with their once-vibrant colors now gently fading into history. These vintage signs bear witness to Coca-Cola's lasting cultural impact, serving as enduring symbols of refreshment and Americana. Today, they evoke a sense of nostalgia for a simpler time in advertising, when handcrafted artistry graced the urban environment.

Mural

Painted 1997

Duke Ellington

The Duke Ellington mural is a captivating piece of art that honors the legendary jazz musician Duke Ellington. It was painted by muralist G. Byron Peck in 1997. This mural features a vivid and lifelike depiction of Duke Ellington, capturing his dynamic presence and musical genius. It's near Ellington's childhood home and the site of his first paid performance in the auditorium of the True Reformer Building. The mural serves as a potent reminder of his profound impact on the cultural heritage of the U Street Corridor. Recently restored and reinstalled, this iconic artwork continues to inspire and connect the community to its rich artistic and historical roots.